![]() Similarly, a gaming app can select Achieve Level to target users who are likely to reach a level that the advertiser has deemed valuable. TikTok will use data insights to serve the ad to users who fit the target criteria and show a propensity to purchase. By introducing AEO into their user acquisition strategy, this app can set Purchase as the key event they would like to optimize for in a campaign. App Event Optimization (AEO) provides the power to do just that, all while controlling costs.Ī travel app has a high install volume but low customer LTV. This change means finding new users who will not only install but go on to trigger specific, valuable in-app events, such as Purchase, Subscribe, Achieve Level, etc. ![]() As the global app market matures, marketers are having to think beyond the install event to maximize user LTV and ROI.
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